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LATEST NEWS & ARTICLES
2 Apr 2025
Alipay Plus: Convenient and Fast Cross-Border Payments
Today, payment methods for goods and services have made significant progress. In many countries, including Thailand, more businesses and merchants are adopting Alipay Plus, making it easier for international travelers to pay using their own e-wallets, regardless of their location. If you're unfamili...
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20 Mar 2025
A Great Start Requires a Great Plan! 7 Things You Need to Know Before Starting a Business
Starting a business is like stepping into a highly competitive field, where proper preparation is crucial for new entrepreneurs. To ensure your business’s stability and achieve your desired returns, meticulous planning and preparation are essential before taking the plunge. 7 Things to Know Before...
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25 Feb 2025
The Complete Guide to Registering for Alipay: Easy, Convenient, and Usable in China and Worldwide
Alipay is one of the major financial transaction platforms in China and one of the country’s most popular digital wallets. It is an essential app and digital wallet if you plan to travel to China. Learning to use Alipay for payment purposes will ease transactions between China’s merchants and cust...
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2 Apr 2025
Alipay Plus: Convenient and Fast Cross-Border Payments
Today, payment methods for goods and services have made significant progress. In many countries, including Thailand, more businesses and merchants are adopting Alipay Plus, making it easier for international travelers to pay using their own e-wallets, regardless of their location. If you're unfamiliar with Alipay Plus and want to explore its features, continue reading. How is Alipay Plus Different from Alipay?Alipay Plus, often recognised by the Alipay+ symbol in stores, is a system designed to facilitate payments through various e-wallets across multiple countries. This enables businesses and merchants to conveniently accept payments from tourists worldwide. Alipay Plus connects e-wallets from different countries, allowing users to make payments using their local e-wallet apps, even when abroad, simply by scanning the Alipay+ QR code.Identifying the Differences Between Alipay and Alipay Plus Alipay - An online wallet app under the Alibaba Group in China. It allows users to top up their balance or connect a credit card to perform online transactions, such as paying in-store, shopping online, booking flights, and more. It is extremely popular in China. Alipay Plus - Alipay+ is a platform that connects various e-wallets from different countries, enabling payments and other financial transactions. It is an enhanced version of Alipay, offering additional functions for more efficient financial transactions. Why is Paying with Alipay Plus More Convenient? · Alipay Plus connects to e-wallet applications from over 10 countries (with more to be added in the future). This allows e-wallet users from those countries to make payments anywhere with the Alipay+ symbol displayed. · Merchants using the Alipay Plus payment system can easily accept payments from tourists simply by displaying the Alipay Plus QR code, ensuring faster and more convenient transactions. This reduces the hassle of currency exchange and eliminates the need to carry cash, making travel more convenient and safe. In Which Countries Is Alipay Plus Available? The transition from Alipay to Alipay Plus enables not only Chinese customers but also customers from various other countries to use their local e-wallet apps to make payments in stores across Thailand. Merchants simply need to display the Alipay+ QR code, and customers can pay with their local e-wallet. As a result, foreign customers can make payments easily, and Thai merchants can increase their revenue from international customers. Currently, the different international digital wallets that are able to scan the Alipay+ QR code include: · Alipay (China) · Alipay HK (Hong Kong) · MPay (Macau) · HiPay (Mongolia) · Touch’n Go and Public Bank Wallet (Malaysia) · Kakao Pay, Naver Pay, and TossPay (South Korea) · Changi Pay and OCBC (Singapore) · GCash (Philippines) · BMRI-Mandiri (Indonesia) · Tinaba Wallet (Italy) What are the Advantages of Accepting Payments via Alipay Plus for Thai Merchants? · Increase Sales: Greater potential to reach customers, especially foreign tourists. · Convenience: Provides customers with a quick and easy payment method for goods and services. · Security: Reduces the risk associated with handling large amounts of cash, as merchants do not need to store large sums in-store, minimising the risk of theft. · Traceability: All customer payments are recorded in the system, allowing merchants to instantly keep track of transactions. · Reputation: Accepting Alipay Plus portrays a positive image of the business as modern, trustworthy, and globally oriented, as Alipay Plus supports payments from e-wallets across various countries. Thailand is undeniably a leading tourist destination. Simply offering products or services to foreign customers may not be enough; providing easy and convenient payment options is another way to boost business growth and increase sales. You can now register for Alipay and Alipay Plus payment systems with us. Let us help your business grow and thrive with our world-class services as a leading payment service provider in the region. For more information about our payment services, contact us at 0-2440-0111 or click https://th.nttdatapay.com/contact.
20 Mar 2025
A Great Start Requires a Great Plan! 7 Things You Need to Know Before Starting a Business
Starting a business is like stepping into a highly competitive field, where proper preparation is crucial for new entrepreneurs. To ensure your business’s stability and achieve your desired returns, meticulous planning and preparation are essential before taking the plunge. 7 Things to Know Before Starting a Business:For those about to start a business, you might have heard the famous quote from the U.S. Small Business Administration (SBA): “95% of new businesses fail.” This statement highlights the challenges and acts as a reminder that owning a business is not easy. If you are unsure where to begin, we are here to help you plan comprehensively. 1. Know Yourself: Assess Your Skills and Interests The first thing you need to ask yourself before starting a business is finding out your skills and interests; knowing what you enjoy or are passionate about is crucial for long-term business success. Merely focusing on profit isn't enough. Starting with something you love will help you stay committed for longer, and when challenges arise, your passion will help you persevere rather than be discouraged. 2. Understand Your Customers: Identify Your Target Audience Understanding your “customers” is key to the success of any business; you need to know who your target audience is, their behavior, and their interests. The more clearly your target group is defined, the better you can plan your marketing strategy. For example, for a fashion business targeting teenagers and young professionals, your store should be located near offices, schools, or universities. 3. Study the Market: Analyse Strengths and Weaknesses When preparing to start a business, you need to comprehensively analyse the market, particularly in industries where market share is competitive. You should thoroughly understand the market you plan to enter, including the strengths and weaknesses of your competitors, while also developing your own strengths and improving your weaknesses, both in terms of service and products. 4. Develop Your Own Business Plan Before starting a business, you need to develop a business plan that provides a comprehensive overview of your business, allowing a clearer direction from the beginning to lead you to success. A business plan helps you to prioritise goals and strategies, ensuring your business operates efficiently and minimises potential errors. 5. Test the Market: Adapt and Improve This step is where you turn your ideas and plans into reality. Actual experience with real problems is the best way to learn. No matter how well thought-out your plan is, results are unpredictable until you put your plans into action. If you’re selling products, start with a small production to gauge the market and customer behaviour, then use the data to further develop your products. 6. Build a Strong Team for Effective Results As your business grows, building a good team of people who share the same vision and goals is crucial. Having a strong team with experts in various fields is the key to running a business effectively and successfully. 7. Prepare Investment and Comprehensive Financial Management Financial planning is vital when preparing to start a business. Carefully design your financial plan from the start to manage risks and create a contingency plan for potential financial emergencies. By having a well-maintained set of financial records, you will know where your revenue, direct and indirect costs, and hidden expenses come from, as well as how to effectively track daily sales. To support you as you leap into the world of entrepreneurship, let GHL assist in managing your store’s finances with ease. Our comprehensive payment solutions cover all needs, allowing you to generate daily sales summaries quickly to further grow your business effectively. Interested in GHL’s services? Contact us today! Call: 0-2440-0111 Click: https://th.nttdatapay.com/contact
25 Feb 2025
The Complete Guide to Registering for Alipay: Easy, Convenient, and Usable in China and Worldwide
Alipay is one of the major financial transaction platforms in China and one of the country’s most popular digital wallets. It is an essential app and digital wallet if you plan to travel to China. Learning to use Alipay for payment purposes will ease transactions between China’s merchants and customers. Thus, it is essential for businesses and merchants in Thailand to set up systems that support Alipay payments, as Chinese tourists are the top visitors to Thailand. According to the Ministry of Tourism and Sports, in the first quarter of 2024, Chinese tourists ranked number one with 1.7 million visitors, followed by Malaysia, Russia, South Korea, and India. Don’t miss out on this opportunity and use Alipay now! Start accepting payments through it, this article provides simple steps on how to get started. A Detailed Guide to Registering for Alipay How to Activate Alipay 1. Download the Alipay application to your mobile phone.2. Open the Alipay app and accept the personal terms of use. 3. Change the country code to Thailand (+66), enter your phone number and verify your identity. 4. Click 'Next', then agree to the terms of service and privacy policy. 5. Wait for the OTP (one-time password) via SMS to verify your identity, then enter it correctly. 6. The system will ask if you wish to use the international version of Alipay. Click 'Yes' to complete the registration process. How to Verify Your Identity on Alipay: 1. Once you've completed the registration, re-enter the app and click the Me button located in the bottom-right corner where you will be directed to your account page. 2. Choose Real-Name Verification, then click Verify Now. 3. Enter the required information matching your passport details in the form, and click Submit. 4. Next, you’ll be prompted to scan your physical passport for further verification. Go to Passport Chip & Face Verification, then click Start Verification to scan your passport, and then your face. After completing all the steps, review the information and click Verify. Setting Up Your Alipay Payment PIN The next step in the registration process is to set a security PIN for added security during payments. This PIN will be required every time you make a payment. 1. Click on 'Me', then go to 'Payment Settings.' When the payment window appears, click 'Set'. 2. Create a six-digit PIN, click “OK” to confirm, before re-entering the PIN for confirmation. Your PIN setup is now complete. Can Thai People Pay with Alipay? What are the Advantages? In the past, Alipay has had some limitations, such as requiring a China phone number or credit cards for linking and activation. Fortunately, Alipay has improved to be more user-friendly, allowing Thai users to access a wider range of functions and enjoy greater convenience. · Thai credit cards can now be linked to Alipay for both domestic and international payments, depending on the issuing bank. · It can also be connected to other e-wallet apps in Thailand, such as True Money, SCB Easy and many others, allowing for seamless changes between different services. · Makes online shopping from China more convenient for Thai users. · Makes spending in China easier for Thai users, reducing the need to carry cash or exchange currencies. What are the benefits to businesses that accept Alipay Accepting Alipay payments for businesses and merchants in Thailand is a worthwhile investment. If your primary customer base consists of foreign tourists—especially Chinese tourists—registering for Alipay payment services can be highly beneficial for your business: · Thai businesses that accept Alipay have the opportunity to reach more Chinese customers, potentially boosting sales and increasing profits. Familiarity with Alipay also potentially encourages Chinese tourists to spend more when they see that a shop supports payments through the app. · Businesses can track all transactions securely, reducing the risk of counterfeit banknotes. · Eliminates the hassle of currency exchange. As Alipay payments are fast and straightforward, tourists can make payments via their smartphones instantly, resulting in quicker purchasing decisions. · Accepting Alipay payments sets your business apart, enhancing credibility and professionalism, which could help in attracting more customers. What are the benefits to businesses that accept Alipay? If you want to stay ahead of the competition and improve your sales, adapting to consumer payment behaviors is crucial. Businesses in tourist areas, in particular, can benefit from accepting payments from a larger group of foreign customers, driving higher profits. Alipay payment services provided by GHL allow your business to process payments quickly and securely, as well as offer multiple other payment channels to ensure seamless and secure financial transactions. Thus, meeting the convenience needs of customers and setting a higher standard for payments in your business. To learn more about how Alipay can help boost your business’s sales, contact us today. For more information or to get started with Alipay through GHL, please contact us at 0-2440-0111 or click here.
7 Feb 2025
How to Prepare for a Successful Restaurant Business from the Start!
Opening a restaurant may be a dream for many, but turning that dream into reality requires careful preparation across several areas, such as food, service, marketing, and finances. This article highlights 7 key steps that aspiring restaurant owners should know, including planning strategies, marketing techniques, and promotional methods to help your business grow and succeed. 7 Key Steps to Prepare for Your Restaurant Launch: 1. Signature Dishes with Captivating Flavors The heart of any restaurant is in the taste of its food. Having distinctive and unique signature dishes is crucial to attracting customers and leaving a lasting impression that keeps them coming back for more! Sourcing high-quality ingredients, developing unique recipes, and presenting food in an appealing way are essential to building customer loyalty and turning occasional diners into regulars. 2. Accessible Location Location is another vital factor in the success of a restaurant. Choosing a prime location involves selecting a bustling area with high foot traffic, close to communities or workplaces, ensuring easy and convenient access for customers. Additionally, having sufficient parking or access to public transportation options is crucial. For restaurants that are not easily accessible or lack parking facilities, offering delivery services is an excellent option to reach customers without them needing to visit in person—a trend that has become increasingly popular today. 3. Sourcing Financial Capital Opening a restaurant requires substantial capital, which includes the cost of goods, rent, deposits, wages, utilities, and marketing expenses. It is advisable to prepare and evaluate working capital, ensuring a financial reserve sufficient for at least 4-6 months as a contingency for potential losses during the initial stages of operation. This ensures that the business can continue operating even in the event of losses. Sources of working capital can include personal funds, business loans, or investments from partners. It is essential to carefully consider and plan these options in advance. 4. Restaurant Management System Efficient management systems are key to smooth restaurant operations, from order management, inventory management, staff supervision, to accounting. Especially in this digital age, where integrating technology can enhance efficiency and potentially reduce costs. · Payment Systems: As most people rarely carry cash nowadays, restaurants must provide cashless payment methods, including QR code scanning, e-wallets (e.g., TrueMoney Wallet, Rabbit LINE Pay, Dolfin Wallet, ShopeePay), and card readers for credit and debit cards, providing convenience to customers and mitigating errors and risks associated with cash handling within the restaurant. · Point of Sale (POS) Systems: A quality POS system simplifies front-end management, including order processing, billing, stock monitoring, daily sales reporting, and promotion management. · Employee Management Systems: Allows easy management of human resources and associated costs, helping to streamline the administration of human resources and related expenses. If you are seeking a user-friendly, all-in-one payment solution, we recommend GHL's wireless (EDC) and POS system. GHL is a leading provider of payment services in the ASEAN region, supporting over 100 payment channels, across both offline and online. Our EDC readers can process payments from six different bank credit cards in a single device, and we also provide API integration with POS systems. Expert support is available 24/7. Interested in GHL’s EDC card readers and POS systems? Click here. 5. Staff Management Running a restaurant, especially with a physical location, is difficult without additional help. Hiring staff to assist with operations and customer service is essential for smooth operations. When recruiting, it is important to select employees who are skilled and have a service mindset. Furthermore, regular training should be provided to maintain quality control, enhance staff knowledge, and ensure the best customer experience. 6. Ingredients and Inventory Management Choosing high-quality ingredients and efficient inventory management is vital to maintaining food standards and minimising waste. Careful sourcing is essential this includes selecting the right suppliers, ensuring fresh deliveries, and maintaining proper storage. It's also important to track ingredient quantities and shelf life to avoid shortages or excessive waste. 7. Marketing Plan In today’s competitive market, effective marketing is crucial to build brand awareness and attract customers, especially for those starting or have opened a restaurant recently. Your marketing plan should include both online and offline strategies. Use social media to share food images, videos, and stories, run targeted ads, engage influencers, offer promotions, partner with other businesses, and organise events to boost your restaurant's visibility. While opening a restaurant may not be easy, with proper preparation, readiness, and a well-defined plan to address potential challenges, you can achieve your dream and succeed. By following the 7 guidelines we’ve provided, combined with thorough research of the restaurant market, your business is sure to grow effectively and sustainably. For more information on GHL’s services, please contact our GISA chatbot on the GHL official website or call 0-2440-0111.
5 Feb 2025
OFFICIAL NOTIFICATION OF COMPANY NAME CHANGE
We are pleased to announce that our company has officially changed its name effective 13th February 2025 from GHL (Thailand) Co., Ltd. to NTT DATA Payment Services (Thailand) Co., Ltd., GHL ePayments Co., Ltd. to NTT DATA Digital Payments (Thailand) Co., Ltd. This name change marks an exciting new chapter for our organization, reflecting our integration with NTT DATA’s global network and strategic vision. While our company name has changed, our service brand name will remain as GHL for now, ensuring continuity and familiarity for our valued partners and customers until further notice. Our commitment to delivering reliable, innovative payment solutions and exceptional service remains stronger than ever. Please be assured that: All existing services, agreements, and contact points remain unaffected. Our registered business address and operational details remain unchanged. We kindly request you to update your records to reflect our new name for all future correspondence, invoicing, and legal matters.Thank you for your continued trust and support as we embark on this exciting new chapter.
24 Jan 2025
Elevate Your Payments with QR Code: A Simple Way to Boost Sales
In today's world, cashless transactions have become the norm, accelerated by the COVID-19 pandemic. This shift has led to widespread adoption of cashless payment methods. Whether you run a physical store or an online business , having a "QR Code Payment" to support customer payments is an important factor to reduce decision time and encourage faster payments! For merchants looking for a way to create a QR Code for receiving and making payments, we introduce you to GHL Payment LineOA, a new channel for easy and convenient payments by QR code scanning. QR Code Payments: A Modern Solution to Attract Customers With QR code payments, customers and businesses can transact seamlessly without the need for cash. Additionally, merchants no longer need to worry about security or maintaining large amounts of petty cash for change. With just a bank account and a banking application, you can easily scan QR Codes for payments with ThaiQR. GHL Payment LineOA is a payment solution that will enhance your payment experience and increase sales for your store. GHL Line Official Account (GHL LINE OA): A Payment Assistant That Offers More Than Just Payments GHL Line Official Account (GHL LINE OA), also known as GHL QR Payment LineOA, is a new QR Code payment system on LINE OA for both physical and online stores. It offers convenience and speed for cashless transactions, with an all-in-one solution for QR Code payments from various channels. By adding GHL’s LINE Official Account (GHL LINE OA) to your LINE account, you can elevate your payment process and enjoy the following benefits: o Diverse QR Code Payment Options: GHL QR Payment LineOA supports QR Code payments via ThaiQR, domestic and international e-wallets (e.g., True Money Wallet, Alipay, Alipay+), and various credit cards. o Instalment Payment Support: Customers can choose instalment payment plans through multiple platforms, offering greater flexibility and convenience. o Easy Error Handling: Transactions can be canceled if errors occur, without the hassle of contacting the bank. o Real-time Payment Notifications: Receive real-time notifications when payments are made. o Transaction History: Merchants can view daily reports and transaction history across all payment channels, facilitating better marketing strategies. How to Create a QR Code for Payment with GHL Payment LineOA Merchants interested in using GHL Payment LineOA can fill out the contact form here. After submission, a representative will provide the necessary registration details. Once approved, merchants can log in and start using the QR Code payment system on GHL QR Payment LineOA immediately. In summary, GHL’s LINE Official Account (GHL Line OA) enhances convenience for merchants. It also reduces the need to invest in an EDC machine if you are not yet financially ready, and allows you to better accommodate diverse customer payment preferences. If any issues arise, GHL staff are always available to provide guidance and support. With these benefits, try GHL Line OA and see what it can do for your business!
13 Jan 2025
Modern Retail Businesses: How to Thrive in 2025
Adapting to rapid shifts in customer behavior is crucial for businesses of all sizes. These shifts are frequently driven by technological advancements and economic changes. To remain competitive and project professionalism, we recommend using EDC card machines, an essential tool for modern retail stores that can create profit opportunities for your business. What is a Retail Business? A retail business involves the buying and selling of goods or services directly to consumers. It distributes products to the end consumer who purchases them for personal use. Examples include convenience stores, pharmacies, cafes, supermarkets such as Tesco Lotus, Big C, as well as department stores such as The Mall, Central, and Robinsons. Why Modern Retail Stores Should Have Card Machines for Payments? The trend of cashless payments is growing, leading consumers to choose other payment options over cash. These include credit or debit cards, e-wallets, or QR code PromptPay. It is essential for modern retail businesses to adapt and facilitate acceptance of these payment types. Here's why you should consider using EDC card machines in your retail business: o Increase Sales Opportunities: EDC card readers offer various payment services, facilitating tourist spending with support for Alipay and Alipay+, which are popular among foreign tourists. They are easy to use, convenient, and can accurately convert foreign currencies to Thai baht. o Safer than Cash Payments: Reduces the need to keep large amounts of cash in the store's cash register, and provides convenience for customers who do not carry cash. o Daily Transaction Report Service: Helps stores plan marketing strategies, design products that cater to customer preferences, and gain insights for future marketing efforts. o Systematic and Fast Sales Revenue: Banks transfer sales made through card machines the next day, saving time in managing store finances. o Reduce Cash Handling Issues: Prevents common cash-related problems such as accounting discrepancies, lost money, incorrect change, or employee theft. o Store Standardisation and Customer Image Enhancement: Projects an image of professionalism, user-friendliness and reliability to customers by supporting modern payment methods. Where to Get an EDC Card Reader for Modern Retail Businesses? Given that retail businesses distribute products directly to consumers, and consumers use various payment options, having a comprehensive card reader service is a wise investment for your business’s future. GHL is a leading provider of EDC card readers that supports a wide range of payment methods and offers installment plans with 6 banks in Thailand to help boost in-store sales and enhance customer retention. Interested in knowing more about GHL's services and how we can help take your business further? Contact us today at:Call: 0-2440-0111Or click: https://th.nttdatapay.com/contact
30 Dec 2024
Combat Problems of Fraudulent Payment Slips with GHL's SoundPay
With online payments becoming an integral part of daily life, most businesses have adapted their payment methods to match customer behaviors. However, this has also led to a rise in fraudulent activities, with many using forged payment slips to take advantage of businesses. To ensure smooth operations and prevent fraud, this article outlines effective solutions for businesses and merchants. Sales Disruptions: The Problem of Fraudulent Payment Slips In this era where there are a large number of frauds in different forms, businesses, especially small retailers, are particularly vulnerable. Forged payment slips are commonly used by scammers to falsely claim they have completed a transaction. This issue often affects small businesses that lack robust management systems, such as: · Merchants that are too busy processing orders or attending to other customers, making it difficult to thoroughly examine payment slips. · Relying on staff to capture photos of every slip can lead to oversights, especially during peak hours or when the store is understaffed. · Stores with insufficient staff can result in a lack of dedicated cashiers, increasing the risk of forged slip submissions. These fraudulent issues directly affect sales management, often leading to discrepancies in sales numbers and, ultimately, losses. Staying Ahead of Scammers: How to Verify Payment Slips Typically, each mobile banking application generates a payment slip after every successful transaction. Merchants should be able to distinguish between genuine and forged payment slips, so here’s how to differentiate between the two: · Examine the information on the slip: Ensure the bank name, account numbers (both sender and receiver), amount, and date/time of transfer are accurate and complete. · Examine the Payment Slip Layout and Colours: Compare the arrangement of text and watermarks against the bank's standard format. Look out for inconsistencies in text thickness, watermark, color sharpness, and the correct placement of details. · Try Scanning the QR Code on the Payment Slip: After a customer makes a payment, scan the QR code on the slip to verify the transaction details, including the sender's name, date, time, and amount. Discrepancies between the slip and the QR code information could indicate a forged slip. This is especially useful for online businesses that receive payment slip images via instant messages. Be sure to promptly verify the payment slips as some banks impose time limits on QR code validity, such as 7 or 60 days. · Check Your Bank Account Directly for Transactions: Directly verify the transaction in your banking application to confirm that the deposited amount matches the slip presented by the customer. While this method might be challenging for understaffed businesses or those with multiple branches, it is an effective way to prevent fraud. Handling Dishonest Customers with GHL's SoundPay: Prevent Fraud and Forged Payment Slips We want to make payment verification easier, especially for small stores with limited staff and high order volumes! No more wasting time worrying about forged payment slips—manage everything efficiently with “GHL's SoundPay”, a new payment device with real-time audio alert so customer payments can be instantly verified. It is easy to set up, supports both Thai and English languages, and features an interface that allows for seamless transfers through a numeric keypad. This system is convenient, reliable, and helps to securely prevent fraud from forged payment slips. GHL's SoundPay: Easy and Convenient Payment From Multiple Channels o QR PromptPay o TrueMoney Wallet o Alipay and Alipay+ If your business has been dealing with forged payment slips, causing financial losses and affecting your overall operations, don’t let this problem escalate. Choose a business-friendly solution: GHL's SoundPay. Its Dynamic QR system helps minimise duplicate payments, as a new QR code is generated for each transaction with an immediate sound alert when a payment is made. It’s easy to apply, does not require opening a new bank account, and offers superior technology to streamline business operations! Interested in using GHL's SoundPay? Contact us today via: Phone: 0-2440-0111 Click: https://th.nttdatapay.com/contact
13 Dec 2024
O2O Marketing: A Key Strategy to Grow Your Business
With sustainable profit as a core objective for businesses, this article delves into how O2O Marketing can support this objective. O2O marketing is a powerful strategy used by top businesses to enhance their brand credibility and reach. What is O2O Marketing? If we were to compare today's marketing to colours, it would most likely resemble a rainbow due to the combination of online and offline sales channels that many businesses have. O2O Marketing can therefore be divided into two main types: 1. Offline to Online: Developing and extending the sales of business products or services to online channels. 2. Online to Offline: Using strengths and feedback from online channels to enhance in-store products and services. O2O Marketing: Strengthening Your Business and Store At this point, many may start to see the support for products from offline to online and vice-versa. O2O marketing strategies offer significant benefits in promoting businesses and stores in various ways: · Builds credibility and brand image: This simplifies decision-making for customers, helping them choose services and make purchases more confidently. · Reduces customer concerns: For businesses that also offer services or sell products offline, O2O marketing helps to increase consumer confidence and reduce any potential worry as they are able to browse products or talk to service providers before committing to a purchase. · Builds a strong customer base: One advantage of conducting business both offline and online is the increased ability to reach customers across both platforms. An effective online marketing plan that keeps customers informed and engaged can significantly strengthen the existing customer base. · Collectively increases sales through both online and offline channels: This allows the business or store to accommodate various sales methods with the online channel complementing the offline channel by offering related products that might be difficult to move in-store. · Enhances control over service standards: Especially for businesses or stores with multiple branches or franchises, maintaining consistency of product or service quality and customer support is essential in retaining customers. O2O Marketing strategies are suitable for businesses or stores with both offline and online sales channels, especially modern stores that are looking to accept international customers. GHL's EDC machine is one tool that enhances convenience in transaction methods, accepting credit cards, QR Payments, Alipay, and other local wallets nationwide.Interested in GHL's card reader? Contact us today: Call: 0-2440-0111 Or click: https://th.nttdatapay.com/contact